the AEAction

Check out the new mini-brochure that discusses the value of branding and shows off what we can do for athletes!

Chad Ochocinco has developed a distinct brand, which has resulted in many endorsements, two television shows, and a strong fan base despite on-field performance. But branding isn't reserved for the elite athletes.

Never before has there been such saturation in the marketplace for sports. ESPN has six channels where a fan can watch sports at any time and now anyone can get on their smart phone and follow their favorite athletes on twitter at all times. The relevance of the 24/7 sports consuming cycle doesn’t mean that sport has to be marketed to people, but that athletes have to be able to market themselves to people to get attention. To become well-known, and to ensure success beyond the field in what has become an attention market, an athlete needs to create a brand for him or herself, no matter what his or her level of play happens to be. There are plenty of great athletes, but there’s a lack of interesting athletes, which is why it has never been more important for athletes to develop an individual brand and brand strategy.

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Angled End Athletics is thrilled to announce the winner of the 2011 Angled End-Run Website Giveaway contest:

The Oregon Football Association »

OFA is a non-profit that organizes football camps for hundreds of kids each year, led by former University of Oregon players and current NFL players. Besides helping kids build knowledge and skills around fitness, diet and athletics, OFA also helps kids create programs to benefit their communities.

Angled End Athletics is thrilled to be able to work with an organization that has had such a positive impact on communities in the Pacific Northwest region. Check the URL above in January to see a brand-new web presence for OFA, and read their contest essay below to learn more about the past, present and future of the organization…

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Continued from Part One »

When the Denver Broncos in 2009 brought out their original AFL uniforms from 1960, negative comments abounded. I actually liked the look. The socks have the Slim Goodbody tendon effect. The colors are retro modern and very autumn. The helmet has an old school collegiate look with the player’s number and a single stripe down the middle.

Below is a list of the best NFL uniforms from the past. Not all of these uniforms listed are necessarily used as their current throwbacks. Continue reading

When the Denver Broncos in 2009 brought out their original AFL uniforms from 1960, negative comments abounded. I actually liked the look. The socks have the Slim Goodbody tendon effect. The colors are retro modern and very autumn. The helmet has an old school collegiate look with the player’s number and a single stripe down the middle.

Below is a list of the best NFL uniforms from the past. Not all of these uniforms listed are necessarily used as their current throwbacks. Continue reading

Angled End Athletics will give away a FREE website design/development project to the sports-related non-profit that is judged to offer the greatest benefit to the world. Contest candidates must have their principle place of business in Portland or San Francisco metropolitan areas and must submit an essay of 500-1000 words describing their history, mission and how a professionally-developed website will help the organization achieve its goals. Any not-for-profit organization whose mission relates to sports and/or fitness may apply. Click here to learn more »

Don't embarrass yourself. And don't think your gonna break my records.

“Excuse me, sir. I’ll have a Todd Collins.” I couldn’t believe it. The front office brass of the Chicago Bears was playing for high stakes and rolled out 39-year-old Todd Collins at Soldier Field, in front of their loyal fans, to compete against the Green Bay Packers in last year’s playoffs.

Isn’t the quarterback the most important player out there? Tom Brady. Peyton Manning. Aaron Rodgers. Todd Collins.

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Don’t draft a lame team. There’s nothing worse than preparing for your draft, only to lay an egg. It’s worse than waking up to an infomercial at 4 in the morning. I will not, can not accept such nonsense. (Laying eggs, not infomercials.)

So far I’ve drafted three teams, with a few more to go. I’ve included my rosters below. I think I can recapture some Brass Hat greatness this year. What do you think?
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I’m not going to bore you with preseason prognostication. I know not to get hung up on preseason action. The Browns beat the Packers in the first preseason game last year. So what’s that tell you?

I know better than to go with Stevan Ridley for more than a dollar in an auction draft just because he had two TDs and 64 yards in week 1 of the preseason. I definitely know not to boast to my competition: “I have a secret weapon, and his name is a riddle.” Continue reading

How a studio dedicated to quality turned the game around

Not all studios are created equal, folks. We who strive to do great design work for reasonable prices wish there were a universal measuring stick by which the non-design-savvy could gauge the strength and fairness of the design companies they evaluate. Sadly, there isn’t, and clients around the world pay too much for too little every day of the year. Here we offer you a typical example of this all too pervasive price/performance gap.

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