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	<title>the AEAction</title>
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	<link>http://angledendathletics.com/action</link>
	<description>a keen eye on sports industry branding &#38; design</description>
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		<title>OFA Goes Live!</title>
		<link>http://angledendathletics.com/action/2012/08/ofa-goes-live/</link>
		<comments>http://angledendathletics.com/action/2012/08/ofa-goes-live/#comments</comments>
		<pubDate>Wed, 01 Aug 2012 15:10:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://angledendathletics.com/action/?p=334</guid>
		<description><![CDATA[We&#8217;re proud to announce the completion of the new web presence of the Oregon Football Association, winner of the 2011 Angled End-Run website giveaway contest. OFA couldn&#8217;t be happier with their new look, which is also carrying into their other branding materials. The AEA team is thrilled to have the opportunity to support such an [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Floyd Mayweather:  A Brand in Action and Its Impact on Income</title>
		<link>http://angledendathletics.com/action/2012/05/floyd-mayweather-a-brand-in-action-and-its-impact-on-income/</link>
		<comments>http://angledendathletics.com/action/2012/05/floyd-mayweather-a-brand-in-action-and-its-impact-on-income/#comments</comments>
		<pubDate>Fri, 04 May 2012 18:03:07 +0000</pubDate>
		<dc:creator>Jeff Garrett</dc:creator>
				<category><![CDATA[Editorial]]></category>
		<category><![CDATA[Floyd Mayweather]]></category>
		<category><![CDATA[Manny Pacquiao]]></category>
		<category><![CDATA[Miguel Cotto]]></category>
		<category><![CDATA[Oscar de la Hoya]]></category>

		<guid isPermaLink="false">http://angledendathletics.com/action/?p=320</guid>
		<description><![CDATA[In combat sports, such as MMA and boxing, what brings in the Pay-Per-View (PPV) dollars and attention is not necessarily the sport, but the fighter.  For some, the fight itself is more than two people fighting; it’s the visual embodiment on many of the fighter’s struggles, and an example where there is a true winner [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>The NFL Draft: A Tale of Branding Successes</title>
		<link>http://angledendathletics.com/action/2012/05/the-nfl-draft-a-tale-of-branding-successes/</link>
		<comments>http://angledendathletics.com/action/2012/05/the-nfl-draft-a-tale-of-branding-successes/#comments</comments>
		<pubDate>Wed, 02 May 2012 21:38:59 +0000</pubDate>
		<dc:creator>Jeff Garrett</dc:creator>
				<category><![CDATA[Editorial]]></category>
		<category><![CDATA[Andrew Luck]]></category>
		<category><![CDATA[ESPN]]></category>
		<category><![CDATA[Indianapolis Colts]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[NFL Draft]]></category>
		<category><![CDATA[Robert Griffin III]]></category>
		<category><![CDATA[Washington Redskins]]></category>

		<guid isPermaLink="false">http://angledendathletics.com/action/?p=311</guid>
		<description><![CDATA[This past weekend the NFL showed that it is still King Kong in the sports world.  The league held their seven round draft at Radio City Music Hall over the course of three days, with the first round being on Thursday in primetime, the second and third round on Friday, and the remaining rounds Saturday. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>The Marlins and Re-Branding to Be Cool</title>
		<link>http://angledendathletics.com/action/2012/04/the-marlins-and-re-branding-to-being-cool/</link>
		<comments>http://angledendathletics.com/action/2012/04/the-marlins-and-re-branding-to-being-cool/#comments</comments>
		<pubDate>Sat, 14 Apr 2012 06:01:53 +0000</pubDate>
		<dc:creator>Jeff Garrett</dc:creator>
				<category><![CDATA[Editorial]]></category>
		<category><![CDATA[Florida Marlins]]></category>
		<category><![CDATA[Jose Reyes]]></category>
		<category><![CDATA[Miami Marlins]]></category>
		<category><![CDATA[Ozzie Guillen]]></category>

		<guid isPermaLink="false">http://angledendathletics.com/action/?p=302</guid>
		<description><![CDATA[One of the most intriguing teams of this new baseball season was the Miami Marlins. Other than the addition of Jose Reyes, the Miami Marlins have been completing one of the most ambitious rebranding strategies in recent memory. The Miami Marlins, formerly known as the Florida Marlins, was a team that was a little stale [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Nike Re-Vamps NFL Uniforms</title>
		<link>http://angledendathletics.com/action/2012/04/nike-re-vamps-nfl-uniforms/</link>
		<comments>http://angledendathletics.com/action/2012/04/nike-re-vamps-nfl-uniforms/#comments</comments>
		<pubDate>Fri, 06 Apr 2012 23:41:45 +0000</pubDate>
		<dc:creator>Jeff Garrett</dc:creator>
				<category><![CDATA[Editorial]]></category>
		<category><![CDATA[Green Bay Packers]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Seattle Seahawks]]></category>

		<guid isPermaLink="false">http://angledendathletics.com/action/?p=288</guid>
		<description><![CDATA[  Nike has officially taken over as the official apparel supplier to the NFL. Perhaps best known in the football world for making ridiculous college uniforms, Nike has always been one to be on the cutting edge of style and function.  Many people were afraid that Nike would try to completely overhaul the NFL’s uniforms. [...]]]></description>
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		<item>
		<title>The Tim Tebow Saga Continues</title>
		<link>http://angledendathletics.com/action/2012/04/the-tim-tebow-saga-continues/</link>
		<comments>http://angledendathletics.com/action/2012/04/the-tim-tebow-saga-continues/#comments</comments>
		<pubDate>Mon, 02 Apr 2012 07:31:44 +0000</pubDate>
		<dc:creator>Jeff Garrett</dc:creator>
				<category><![CDATA[Editorial]]></category>
		<category><![CDATA[Denver Broncos]]></category>
		<category><![CDATA[ESPN]]></category>
		<category><![CDATA[Mark Sanchez]]></category>
		<category><![CDATA[New York Jets]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Peyton Manning]]></category>
		<category><![CDATA[Reebok]]></category>
		<category><![CDATA[Rex Ryan]]></category>
		<category><![CDATA[Tim Tebow]]></category>

		<guid isPermaLink="false">http://angledendathletics.com/action/?p=278</guid>
		<description><![CDATA[With Peyton Manning’s recent arrival to the Denver Broncos, the only thing that we were certain of as sports fans was that Tebow would be a huge storyline.  To argue in any way, shape, or form that Tebow should get any quarterback reps over Peyton Manning is ridiculous, seeing as Peyton Manning is one of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dwight Howard and Acting</title>
		<link>http://angledendathletics.com/action/2012/03/dwight-howard-and-acting/</link>
		<comments>http://angledendathletics.com/action/2012/03/dwight-howard-and-acting/#comments</comments>
		<pubDate>Sun, 18 Mar 2012 06:39:14 +0000</pubDate>
		<dc:creator>Jeff Garrett</dc:creator>
				<category><![CDATA[Editorial]]></category>
		<category><![CDATA[Chris Paul]]></category>
		<category><![CDATA[Common]]></category>
		<category><![CDATA[Dwight Howard]]></category>
		<category><![CDATA[Kobe Bryant]]></category>
		<category><![CDATA[Lebron James]]></category>
		<category><![CDATA[Michael Jordan]]></category>
		<category><![CDATA[Queen Latifah]]></category>
		<category><![CDATA[Shaquille O'Neal]]></category>

		<guid isPermaLink="false">http://angledendathletics.com/action/?p=266</guid>
		<description><![CDATA[After a trade deadline that was incredibly active for a few teams, such as the Portland Trailblazers, one of the stories that still stands out is Dwight Howard’s.  Dwight Howard tried to force a trade since the beginning of the season out of Orlando, but the Magic refused to deal him. In a startling chain [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AEA Puts Competitive Advantage Media on the map!</title>
		<link>http://angledendathletics.com/action/2012/03/aea-puts-competitive-advantage-media-on-the-map/</link>
		<comments>http://angledendathletics.com/action/2012/03/aea-puts-competitive-advantage-media-on-the-map/#comments</comments>
		<pubDate>Thu, 15 Mar 2012 22:06:26 +0000</pubDate>
		<dc:creator>Whit Gurley</dc:creator>
				<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://angledendathletics.com/action/?p=260</guid>
		<description><![CDATA[Angled End worked with sports media analyst and TV personality Kraig Debro to create a sharp, elegant platform for his commentary on the state of the world of pro sports. Check it out here »]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Manning and the Colts:  Face of the Franchise</title>
		<link>http://angledendathletics.com/action/2012/03/manning-and-the-colts-face-of-the-franchise/</link>
		<comments>http://angledendathletics.com/action/2012/03/manning-and-the-colts-face-of-the-franchise/#comments</comments>
		<pubDate>Sun, 11 Mar 2012 04:07:20 +0000</pubDate>
		<dc:creator>Jeff Garrett</dc:creator>
				<category><![CDATA[Editorial]]></category>
		<category><![CDATA[Indianapolis Colts]]></category>
		<category><![CDATA[Kansas City Chiefs]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[Peyton Manning]]></category>
		<category><![CDATA[Seattle Seahawks]]></category>
		<category><![CDATA[Tennessee Titans]]></category>

		<guid isPermaLink="false">http://angledendathletics.com/action/?p=245</guid>
		<description><![CDATA[  Peyton Manning was released this week by the Indianapolis Colts in order to avoid a $28 million payday to the quarterback.  Manning has been arguably the best quarterback of the last 10 years but has suffered from neck surgeries this year, which held him out of last season. The Colts fell apart and finished [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Noche Latina and the NBA</title>
		<link>http://angledendathletics.com/action/2012/03/noche-latina-and-the-nba/</link>
		<comments>http://angledendathletics.com/action/2012/03/noche-latina-and-the-nba/#comments</comments>
		<pubDate>Fri, 02 Mar 2012 07:40:12 +0000</pubDate>
		<dc:creator>Jeff Garrett</dc:creator>
				<category><![CDATA[Editorial]]></category>
		<category><![CDATA[Chicago Bulls]]></category>
		<category><![CDATA[Miami Heat]]></category>
		<category><![CDATA[NBA]]></category>
		<category><![CDATA[Orlando Magic]]></category>
		<category><![CDATA[Pau Gasol]]></category>
		<category><![CDATA[Phoenix Suns]]></category>
		<category><![CDATA[Portland Trailblazers]]></category>
		<category><![CDATA[Ricky Rubio]]></category>
		<category><![CDATA[Rudy Fernandez]]></category>
		<category><![CDATA[Seattle Supersonics]]></category>

		<guid isPermaLink="false">http://angledendathletics.com/action/?p=242</guid>
		<description><![CDATA[Everyone is aware of the occasional alternate uniform among teams. From time to time there are retro uniforms from glory years of old and sometimes there are just really cool color combinations (such as the Miami Marlins orange uniforms). However, rarely is there a uniform that is created to specifically target a demographic. The NBA [...]]]></description>
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