The Marlins and Re-Branding to Be Cool
One of the most intriguing teams of this new baseball season was the Miami Marlins. Other than the addition of Jose Reyes, the Miami Marlins have been completing one of the most ambitious rebranding strategies in recent memory.
The Miami Marlins, formerly known as the Florida Marlins, was a team that was a little stale with a logo that made me think of old men on a fishing boat off the coast of Florida. The new logo, now specifically tied with Miami, is a huge improvement on a really unattractive team. Even non-baseball fans I know tuned in to watch the first game of the season to see the finishing touches of rebranding. The biggest difference to some sports fans is that they can like the Miami Marlins on a casual level, something they couldn’t do with the Florida Marlins. Continue reading
