In combat sports, such as MMA and boxing, what brings in the Pay-Per-View (PPV) dollars and attention is not necessarily the sport, but the fighter. For some, the fight itself is more than two people fighting; it’s the visual embodiment on many of the fighter’s struggles, and an example where there is a true winner and loser. It is a fact that interesting fighters draw more money than boring fighters. Fighters with huge followings generate huge PPV numbers, which is the real genius behind Floyd Mayweather Jr.’s “Money” persona.
May 4 2012